Creating A Sellable Product
Many marketers have bought or created products they believed would sell well. In their excitement, they set up everything, from sales letters to websites to traffic. Many of these marketers forget the most important factor that will impact their product sales: “Creating A Sellable Product.”
The demand for the product is the most important thing to consider when you are creating products or purchasing rights to a product. Are people interested in your product? It’s simply not productive to spend a month preparing a product, setting up a website, and trying to sell your product only to discover that no one is interested in it!
The final goal of your business is to deliver the product and collect money from your customers. To do this, make sure that your customer is interested in purchasing your product.
How can you determine if your customer wants to buy your product? Simple. Ask! Ask in niche forums. Ask for feedback or take part in a public poll. You can reach anyone with an Internet connection anywhere in the world.
Let’s suppose you have an idea for a step-by, detailed guide on how to make a particular type of food. You must first find out if anyone is interested in this type of food. You can do this by going to a forum about food and asking if anyone is interested in learning more about the cuisine. You might be accused of spamming if you ask openly if anyone would like to purchase an ebook that contains instructions for how to make a particular type of food.
You can also give away a few of your food types recipes for members to try out and see their reactions. If they are interested in learning more, you have a market. If they don’t show interest, it’s time to find a new market for your product. It saves time and is easier to determine the low demand for your product.
If you are encouraged by the members of the forum, you can proceed to compile your comprehensive ebook on how to cook that particular food. If there’s interest in your product, it is easy to build demand for it. With good marketing and desire, your sales will naturally occur from Creating A Sellable Product.