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January 27, 2020

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Reaching your audience

Getting the Word Out

Getting the Word Out 0

Search Engine Optimization is not the only way of getting the word out!

Here are some thoughts from Cre8tive Point for those who don’t think about getting the word out about their business. You have created your own product that has been proven to have great demand, you have a sales letter that has a sky-high conversion rate, but all that would be futile and you will earn nothing if you don’t have a single soul passing by your website. You might be a total beginner and therefore do not have a massive mailing list to sell to, and your website is on the 103rd page of search engine results pages. We can change all that with a few tried-and-tested traffic generation techniques.

First and foremost, let me make it clear to you that search engine optimization is not the only way to gain massive amounts of traffic! You see, search engine result pages are in a sense just web pages – similar to regular websites around the web. It is only so lucrative to have your website listed on the top of search engine results because many people use the search engine to search for information and arrive on the search engine results page. Hence, loads of people see your site’s link and you attract loads of traffic by getting the word out.

The effect would have been exactly the same if your website is mentioned on a website with very high traffic. For example, imagine what would happen if your website was mentioned on the front page of Yahoo’s website! Your website will receive so much visitors your bandwidth might go over the limit. So, the trick is to get other high-traffic websites in your niche to link to your website. Getting the word out, you must give them very strong reasons to link to you – maybe it’s this very thought-provoking article you’ve posted on your site, maybe it’s the ingenious solution to this lifelong problem everyone has had for all their lives. In short, give people amazing reasons or value to earn a link from them.

Alternatively, you may link to a certain high-traffic website that’s related to yours and ask for a link back. This technique is called reciprocal linking and is a very common technique for gaining links. However, before you even ask for the link in getting the word out, check your own website and ask yourself if you would be proud to recommend such a site to your readers and whether it will provide useful information to your readers. In short, make sure your website has its own value and not just an empty shell devised to attract traffic!

Get a consultation today and let’s discuss your options for your business.

September 12, 2019

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Choosing Your Keywords Carefully

Choosing Your Keywords Carefully 0

Choosing Your Keywords Carefully

Choosing your keywords carefully when creating an SEO website. Keywords are one of the most important parts of creating a site that ranks high on the search engine. The keyword is what the web crawlers attach to and use to show your business on the search engines. Although keywords are the most important component to any SEO website it is the one that is most often neglected or used in the wrong manner. Here are a few things Cre8tive Point concentrates on to make your keywords work and stand out.

1. Your target audience
-Who will your target audience be? When choosing your keywords carefully think about your website and the type of people you wish to attract. Also, you will need to decide what the primary purpose of your website will be. Both of these will come in handy when creating your keywords in your SEO. They will also become one of the most important factors to consider.

2. Make a list
-When choosing your keywords carefully write down a few words that you think people might type into a search engine. Make sure these words relate to your business. Be creative when you are making your list. The more keywords you come up with the better off you will be when you begin to create your SEO website. There is software that is available that will aid you in creating your keyword list. Also when you are creating your keyword list think back to rule number one and consider your audience and the purpose of your site.

3. Think about the pages
-Think about the pages that you will be using in your SEO site. Each page will need its own distinct three to four-word title or phrase that is related to your site. As you create your page titles you will need to include the title of your site as well somewhere in the tag.

4. Choosing your keywords carefully involves using them throughout each page of your site. These keywords need to be put in sensible places to prevent a black hat SEO. A black hat SEO is unethical and can get you banned from search engines.

5. Be creative
-It definitely takes a lot of work to create your keywords but well worth it in the long run. The better your keywords, and the more creative, the better your search results to visitors will be. So being creative is a very important tool.

There are some additional tips that can be used when choosing your keywords carefully for your SEO site. First of all yes it is important to be creative but you will also need to be choosy at the same time. Second is to check out your competition. Try not to choose words that might appear to be too competitive and therefore will lower your rankings on the search engines.

Finally, if you wish to use any unusual keywords on your SEO site use them sparingly. If it is an unusual word then the possibility of it being searched is very low. If you remember to be creative and persistent you will have a great SEO site in no time.

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